You have to learn to speak the language of your customers. If your buyers speak Japanese, your website better speak Japanese too. If you are serious about your global ambitions in a shrinking world, its time to convert your English…

More than half of India’s population is younger than 25 years. By 2050, 39% of the U.S. population will be above 65, 53% in Germany and 67% in Japan. In India, only 19% will be above 65. If India’s young…

The companies that were at the forefront of the PC revolution in the 70s were SMEs. As the market grew, many of these companies grew to become gigantic enterprises, while some of them fell by the wayside. There are strategy…

With the surge in popularity of Social Media like Facebook and Twitter, more and more brands are putting in place dedicated people for Social Media Marketing. TripAdvisor, for example, has tens of millions of reviews and opinions by travelers. All…

As of 2010, a significant percentage of serious customers having the ability to spend are already using different Mobile devices to browse the Internet, make purchase decisions, and actually buy online. This percentage can only increase. How does your business…

The demand for video can only increase exponentially, especially as devices converge and connectivity improves globally. A growing number of professional video content from established players is hitting the Internet, and advertising through Videos is only increasing. Videos on YouTube…

Listing your hotel on Google Maps is one of the most critical tasks for a hotel Internet marketing manager. Its free, its easy. Here is how: 1. Check Google Maps to see if you are already listed. If you are,…