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Client: A reputed business family wishing to
branch out into the tourism sector
The Assignment:
To study the market and establish the scope of setting
up a 4- Star hotel in a particular non-metro city.
Scope of Work:
- To study the existing room capacity and tariffs
of hotels in the city.
- To study the present demographics of the tourists
and business visitors
- To interact with a cross section of tourists and
business visitors, chambers of commerce and government
authorities to project the growth of business and
tourist traffic.
- To establish the Scope of setting up a new 4 - Star
hotel
Outcome of the Study:
It was found that there was sufficient potential to
establish the new hotel
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