Should I add Video to my marketing plan ?

The demand for video can only increase exponentially, especially as devices converge and connectivity improves globally. A growing number of professional video content from established players is hitting the Internet, and advertising through Videos is only increasing.

Videos on YouTube (YouTube was founded with $11.5m funding from Sequoia Capital, launched in 2005, and snapped up by Google in a year in an $1.5b all cash deal) are indexed very quickly for keywords (provided you add the keyword to the title of the video).

Your video marketing investment can break through the clutter relatively easily on youtube than as a web page. Businesses that include video that streams on PCs and mobile devices will be able to differentiate themselves.