Insights is where we write about the specific problems our clients bring us – UK pharmacy and dental compliance, market share erosion that doesn’t show up on a dashboard, what a Fractional CMO retainer actually includes, and how CEOs build institutional visibility without it reading as self-promotion. It’s also where broader marketing thinking lives – general branding and growth topics, notes from talks at BITS Pilani, GIM, CII and other institutions, and updates from Lalit’s upcoming book. Every piece is written by Lalit Saraswat, drawing on active client engagements and 25 years of practice – not generic marketing commentary.
Browse by topic below, or if something here matches a problem you’re dealing with right now, skip the reading and just get in touch.
What AI Can and Cannot Replace in Marketing
AI has genuinely changed what marketing execution costs. It has not changed who is responsible for the [...]
Why AI-Generated Content Is a Compliance Risk for UK Pharmacies
AI-generated content is a compliance risk for UK pharmacies because tools like ChatGPT do not check text [...]
Why Is Your Company Losing Market Share While the Dashboard Looks Fine?
A company loses market share while its dashboard looks fine because the metrics an internal marketing team [...]
What Does a Fractional CMO Actually Do? | Sancoale
A Fractional CMO provides senior marketing strategy and oversight on a part-time, ongoing basis - typically a [...]
LinkedIn Strategy for Indian Founders Who Want Board Appointments | Sancoale
Founders who want board appointments should use LinkedIn to build sustained, specific visibility with the institutional network [...]
Turning Startups into Unicorns: Insights from National Startup Day
Our CEO Mr Lalit Saraswat had the privilege of speaking at BITS Pilani, Goa, on National Startup [...]
Social Media Strategy for CEOs
At Sancoale Technologies, we specialise in creating compelling social media strategies for senior leaders in conglomerate businesses. [...]
Google Ads Success for Real Estate
At Sancoale Technologies, we have a proven track record of helping builders move inventory faster through optimised [...]
Empowering Career Transitions for Female CEOs
Transitioning to a new career is a bold move, especially for a seasoned CEO. At Sancoale [...]
Unlock Consulting and Directorship Opportunities
At Sancoale Technologies, we help senior executives transition into prestigious independent director roles and consulting projects. One [...]
B2B Manufacturing Performance Marketing
For B2B manufacturing businesses, generating high-quality leads is critical to long-term growth. At Sancoale Technologies, we specialise [...]
Performance Marketing for Hotels
Luxury hotels face increasing competition from online travel agents (OTAs), which erode profitability through high commissions. Sancoale [...]
