Customers want to do business with sustainable organizations that are forward-thinking, are experts in what they do, and can leverage their wide experience to bring value to the customers.
Indo French Investment Conclave
Speaking at the Indo French Investment Conclave at Goa, India organised by the [...]
Talk to MBA students about Entrepreneurship
Our CEO Mr Lalit Saraswat was the motivational speaker for over 200 business [...]
PS: I Love You
Established in 1995, Hotmail was one of the early free web based email [...]
Design Thinking
The first steps in a good design project is ideally Empathy - to [...]
The Hub and Spoke Model for your Content
Many people prefer publishing their content only on a social media channel. This [...]
Digital Marketing for Pharma and Healthcare
Our CEO Mr Lalit Saraswat was a speaker at the CII Conference on [...]
Motivating women MBA graduates to startup
Our CEO Mr Lalit Saraswat spoke to the enthusiastic MBA graduate students at [...]
Turn off Call Reporting on Google’s Pay Per Click Adwords in Japan and in India
Inbound Sales calls are the lifeline of my business. The potential customer is [...]
Reputation Management using Review Websites and Word Clouds
Word Clouds are great way to quickly judge customer reviews sentiment. At a [...]
Direct bookings vs Bookings from OTAs
As a smart hotelier, I am sure you don't keep all your eggs in [...]
Interaction with Prime Minister of Portugal António Costa
Our CEO Lalit Saraswat seen here with Prime Minister of Portugal António Costa [...]
Do us a Flavor – Product Marketing Brilliance
This campaign from Frito-Lay was a stroke of Product Marketing genius. Before we look at [...]
Start-Up India, Stand-Up India
Our CEO Lalit Saraswat moderated the Panel Discussion on [...]
Real Beauty Sketches
Dove Real Beauty sketches has become an Internet viral campaign sensation. If you haven't seen [...]
Google Apps for your Business
I love recommending Google Apps to my clients. It is one of the few [...]
How your Hotel should respond to TripAdvisor reviews
Review websites like TripAdvisor wield disproportionate influence over the purchase decision of travellers. They can [...]
Selling last minute hotel rooms at discounts
Selling last minute hotel rooms at deep discounts looks like a great idea. You have [...]
Photos that help you sell
Photos help make or break sales in the online world. While the best approach is [...]
Content Commandments
Here are some commandments to help you generate regular content for your website successfully. [...]
What I learnt while marketing my own Hotel rooms
I market my own bed and breakfast - a small 10 room property a few [...]
Using third-party content on your website
Original Content: Ideally, all content (text and photos) on your website should be original, created [...]
Selecting the best brand name for your startup
The entrepreneurial bug has bitten me again. Just started work on an Education startup that [...]
Access to market for rural SHGs
The Sankhli / Sanquelim village depended on mining for bulk of their livelihood. Mining has [...]
Village dependent on mining
Scheduled to visit a village soon that was largely dependent on mining. In 2011, Goa [...]