Customers want to do business with sustainable organizations that are forward-thinking, are experts in what they do, and can leverage their wide experience to bring value to the customers.
Digital Marketing for Pharma and Healthcare
Our CEO Mr Lalit Saraswat was a speaker at the CII Conference on [...]
Motivating women MBA graduates to startup
Our CEO Mr Lalit Saraswat spoke to the enthusiastic MBA graduate students at [...]
Turn off Call Reporting on Google’s Pay Per Click Adwords in Japan and in India
Inbound Sales calls are the lifeline of my business. The potential customer is [...]
Reputation Management using Review Websites and Word Clouds
Word Clouds are great way to quickly judge customer reviews sentiment. At a [...]
Direct bookings vs Bookings from OTAs
As a smart hotelier, I am sure you don't keep all your eggs in [...]
Interaction with Prime Minister of Portugal António Costa
Our CEO Lalit Saraswat seen here with Prime Minister of Portugal António Costa [...]
Do us a Flavor – Product Marketing Brilliance
This campaign from Frito-Lay was a stroke of Product Marketing genius. Before we look at [...]
Start-Up India, Stand-Up India
Our CEO Lalit Saraswat moderated the Panel Discussion on [...]
PS: I Love You
Established in 1995, Hotmail was one of the early free web based email services that [...]
The Hub and Spoke Model for your Content
Many people prefer publishing their content only on a social media channel. This is an [...]
Real Beauty Sketches
Dove Real Beauty sketches has become an Internet viral campaign sensation. If you haven't seen [...]
Google Apps for your Business
I love recommending Google Apps to my clients. It is one of the few [...]
How your Hotel should respond to TripAdvisor reviews
Review websites like TripAdvisor wield disproportionate influence over the purchase decision of travellers. They can [...]
Selling last minute hotel rooms at discounts
Selling last minute hotel rooms at deep discounts looks like a great idea. You have [...]
Photos that help you sell
Photos help make or break sales in the online world. While the best approach is [...]
Content Commandments
Here are some commandments to help you generate regular content for your website successfully. [...]
What I learnt while marketing my own Hotel rooms
I market my own bed and breakfast - a small 10 room property a few [...]
Using third-party content on your website
Original Content: Ideally, all content (text and photos) on your website should be original, created [...]
Selecting the best brand name for your startup
The entrepreneurial bug has bitten me again. Just started work on an Education startup that [...]
Access to market for rural SHGs
The Sankhli / Sanquelim village depended on mining for bulk of their livelihood. Mining has [...]
Village dependent on mining
Scheduled to visit a village soon that was largely dependent on mining. In 2011, Goa [...]
Business wardrobe malfunction
Zuckerberg isn't your typical CEO. He started a business, and has grown it to a [...]
Make life easier
It started as a typical invite to an event on a Saturday evening. My smart [...]
Branding with Business Email
Having a custom branded email is critical from your branding perspective. The earlier you make this [...]