Customers want to do business with sustainable organizations that are forward-thinking, are experts in what they do, and can leverage their wide experience to bring value to the customers.
How to Increase Engagement on Social Media by Importing Contacts
A very simple way to drive more engagement is to get more followers, [...]
The Hub and Spoke Model for your Content
Many people prefer publishing their content only on a social media channel. This [...]
Indo French Investment Conclave
Speaking at the Indo French Investment Conclave at Goa, India organised by the [...]
Talk to MBA students about Entrepreneurship
Our CEO Mr Lalit Saraswat was the motivational speaker for over 200 business [...]
Digital Marketing for Pharma and Healthcare
Our CEO Mr Lalit Saraswat was a speaker at the CII Conference on [...]
PS: I Love You
Established in 1995, Hotmail was one of the early free web based email [...]
Design Thinking
The first steps in a good design project is ideally Empathy - to [...]
Video Conferencing while Working From Home
There are a number of options for video conferencing. Facetime, Google Hangouts, Google [...]
Motivating women MBA graduates to startup
Our CEO Mr Lalit Saraswat spoke to the enthusiastic MBA graduate students at [...]
Turn off Call Reporting on Google’s Pay Per Click Adwords in Japan and in India
Inbound Sales calls are the lifeline of my business. The potential customer is [...]
Reputation Management using Review Websites and Word Clouds
Word Clouds are great way to quickly judge customer reviews sentiment. At a [...]
Direct bookings vs Bookings from OTAs
As a smart hotelier, I am sure you don't keep all your eggs in [...]
Interaction with Prime Minister of Portugal António Costa
Our CEO Lalit Saraswat seen here with Prime Minister of Portugal António Costa [...]
Do us a Flavor – Product Marketing Brilliance
This campaign from Frito-Lay was a stroke of Product Marketing genius. Before we look at [...]
Start-Up India, Stand-Up India
Our CEO Lalit Saraswat moderated the Panel Discussion on [...]
Real Beauty Sketches
Dove Real Beauty sketches has become an Internet viral campaign sensation. If you haven't seen [...]
Google Apps for your Business
I love recommending Google Apps to my clients. It is one of the few [...]
How your Hotel should respond to TripAdvisor reviews
Review websites like TripAdvisor wield disproportionate influence over the purchase decision of travellers. They can [...]
Selling last minute hotel rooms at discounts
Selling last minute hotel rooms at deep discounts looks like a great idea. You have [...]
Photos that help you sell
Photos help make or break sales in the online world. While the best approach is [...]
Content Commandments
Here are some commandments to help you generate regular content for your website successfully. [...]
What I learnt while marketing my own Hotel rooms
I market my own bed and breakfast - a small 10 room property a few [...]
Using third-party content on your website
Original Content: Ideally, all content (text and photos) on your website should be original, created [...]
Selecting the best brand name for your startup
The entrepreneurial bug has bitten me again. Just started work on an Education startup that [...]
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