Customers want to do business with sustainable organizations that are forward-thinking, are experts in what they do, and can leverage their wide experience to bring value to the customers.
5 Digital Marketing Trends that we can leverage
Change is the only constant. “You build and it will sell” is the biggest lie you have [...]
Why advertise on Google?
If you are running any business that needs to reach out to new customers, you have [...]
How to Increase Engagement on Social Media by Importing Contacts
A very simple way to drive more engagement is to get more followers, and the simplest [...]
The Hub and Spoke Model for your Content
Many people prefer publishing their content only on a social media channel. This is an excellent [...]
Indo French Investment Conclave
Speaking at the Indo French Investment Conclave at Goa, India organised by the Indo French Chamber [...]
Talk to MBA students about Entrepreneurship
Our CEO Mr Lalit Saraswat was the motivational speaker for over 200 business school students from [...]
Digital Marketing for Pharma and Healthcare
Our CEO Mr Lalit Saraswat was a speaker at the CII Conference on Healthcare and Pharma [...]
PS: I Love You
Established in 1995, Hotmail was one of the early free web based email services that helped [...]
Design Thinking
The first steps in a good design project is ideally Empathy - to understand the client [...]
Video Conferencing while Working From Home
There are a number of options for video conferencing. Facetime, Google Hangouts, Google Duo, Skype, WhatsApp, [...]
Motivating women MBA graduates to startup
Our CEO Mr Lalit Saraswat spoke to the enthusiastic MBA graduate students at Sant Hirdaram Institute [...]
Turn off Call Reporting on Google’s Pay Per Click Adwords in Japan and in India
Inbound Sales calls are the lifeline of my business. The potential customer is already interested in [...]
Reputation Management using Review Websites and Word Clouds
Word Clouds are great way to quickly judge customer reviews sentiment. At a glance, you can [...]
Direct bookings vs Bookings from OTAs
As a smart hotelier, I am sure you don't keep all your eggs in the same basket [...]
Interaction with Prime Minister of Portugal António Costa
Our CEO Lalit Saraswat seen here with Prime Minister of Portugal António Costa It was an [...]
Do us a Flavor – Product Marketing Brilliance
This campaign from Frito-Lay was a stroke of Product Marketing genius. Before we look at how you can [...]
Start-Up India, Stand-Up India
Our CEO Lalit Saraswat moderated the Panel Discussion on Start-Up India, Stand-Up [...]
Real Beauty Sketches
Dove Real Beauty sketches has become an Internet viral campaign sensation. If you haven't seen it, spend the [...]
Google Apps for your Business
I love recommending Google Apps to my clients. It is one of the few services that I [...]
How your Hotel should respond to TripAdvisor reviews
Review websites like TripAdvisor wield disproportionate influence over the purchase decision of travellers. They can be your hotel's [...]
Selling last minute hotel rooms at discounts
Selling last minute hotel rooms at deep discounts looks like a great idea. You have sold the perishable [...]
Photos that help you sell
Photos help make or break sales in the online world. While the best approach is to hire a [...]
Content Commandments
Here are some commandments to help you generate regular content for your website successfully. Keep your eyes [...]
What I learnt while marketing my own Hotel rooms
I market my own bed and breakfast - a small 10 room property a few minutes from the [...]
