It started as a typical invite to an event on a Saturday evening. My smart office assistant entered the event into my Google calender with a reminder. Typical calender alert showed up. Later, smarter phone with Location and Google Now Cards, and the same raw data turned it into an actionable point. It nudged me into action. Get up and go, you have to leave in 12 minutes. Its a 45 minute drive from here. May I give you directions? Any other excuse for not reaching on time? Wow! This is one 100% dependable assistant (Murphy’s Law… you also need a good Android battery and Internet connectivity !!). Powerful idea, kept simple – It just works.
I am hooked. This makes my life easier. Make life easier for your customers. Hook them.
Ps: Finally, I decided against going ;)