Results

Sancoale’s work is measured by business outcomes, not activity metrics. The results below are representative of real client engagements – anonymised, specific, and typical of what governed execution produces over time. Results vary by market, timing, and client readiness, but the underlying patterns are repeatable across sectors and geographies.

UK pharmacy, dental, and healthcare clients operate under GPhC and ASA rules that most agencies don’t know well enough to work within – which is exactly where the two results below came from.

A UK pharmacy was spending roughly £1,700 a month on Google Ads with no active management, generating inconsistent enquiries and high wastage from compliance and targeting issues. We rebuilt the Ads account, aligned it with compliant SEO content, and added structured social media visibility. Ad spend dropped to £600 a month while qualified enquiries increased roughly 4x within four to six months. Parallel SEO work increased organic enquiries by around 70% over nine to twelve months, and the resulting system supported expansion into additional services and locations without increasing risk or marketing complexity.

A second pharmacy faced rising costs and declining lead quality despite a stable ad budget. We restructured ad groups, tightened intent matching, removed leakage, and aligned messaging with NHS and GPhC expectations. Cost per enquiry dropped by more than 60% over three to four months while enquiry volume held steady – and enquiry quality improved enough to noticeably reduce staff time spent on non-viable calls.

These engagements start outside the marketing department – with dealers, distributors, and customers – because that’s usually where the real answer is.

A consumer durables company with more than ₹500 crore in PAT and a full internal marketing team was losing market share, and the internal team’s reporting gave no indication of why. The diagnostic process started with dealer visits, not the marketing dashboard. The problem turned out not to be a marketing execution issue at all – it was a specific gap in how the product was being positioned at the point of sale. The internal team implemented the roadmap themselves once the gap was identified.

A manufacturing MSME was heavily dependent on tenders and price-driven negotiations. We built inbound visibility using SEO, positioning, and selective paid demand. Within six to nine months, inbound enquiries began supplementing tender work, improving pricing power and reducing sales fatigue – without expanding the sales team.

The pattern here holds across two decades: sustained, disciplined visibility – not volume – is what leads to institutional recognition.

Over engagements spanning fifteen to twenty years, we built and managed digital presence for multiple CXOs through LinkedIn, content, and narrative control. Outcomes included board positions, keynote invitations, and leadership roles in industry institutions and associations. Visibility was intentional and consistently governed to avoid overexposure – digital presence became a strategic career asset, not a vanity exercise.

Over a twenty-year partnership, we managed social media positioning that evolved into comprehensive political campaign support – digital strategy, press management, television appearances, and speech development. The digital foundation built years earlier created the trust and visibility that carried through to a successful political transition.

Fractional CMO is Sancoale’s newest formalised engagement model, built directly on the diagnostic and advisory track record above. Where a diagnostic engagement identifies the problem and hands over a roadmap, a Fractional CMO retainer keeps that same judgment on call – monthly strategy sessions, quarterly plan reviews, and vendor oversight, for clients who want ongoing access to the thinking rather than a one-time intervention. Case studies from active Fractional CMO retainers will be added here as engagements complete their first full cycle.

Yes. Every result above reflects an actual engagement. Names and identifying details are withheld by client preference – standard practice for advisory and marketing work at this level – but the numbers, timeframes, and outcomes are accurate to the engagement described.

Most Sancoale clients are private companies, regulated healthcare businesses, or individuals in public-facing roles who value discretion. Anonymising results protects client confidentiality without weakening the evidence – the specific numbers and mechanisms are what make a case study credible, not the client’s name.

Get in touch and describe your sector and the problem you’re trying to solve. If a closer example exists from Sancoale’s broader engagement history, Lalit will share the relevant details directly in that conversation.

solutions@sancoale.net · +919823158551