Customers want to do business with sustainable organizations that are forward-thinking, are experts in what they do, and can leverage their wide experience to bring value to the customers.
Content Commandments
 Here are some commandments to help you generate regular content for your website successfully. Keep your eyes [...]
What I learnt while marketing my own Hotel rooms
I market my own bed and breakfast - a small 10 room property a few minutes from the [...]
Using third-party content on your website
Original Content: Ideally, all content (text and photos) on your website should be original, created only for you. [...]
Selecting the best brand name for your startup
The entrepreneurial bug has bitten me again. Just started work on an Education startup that will be working [...]
Access to market for rural SHGs
The Sankhli / Sanquelim village depended on mining for bulk of their livelihood. Mining has stopped. The village [...]
Village dependent on mining
Scheduled to visit a village soon that was largely dependent on mining. In 2011, Goa exported 43 million [...]
Business wardrobe malfunction
Zuckerberg isn't your typical CEO. He started a business, and has grown it to a level that most [...]
Make life easier
It started as a typical invite to an event on a Saturday evening. My smart office assistant entered [...]
Branding with Business Email
Having a custom branded email is critical from your branding perspective. The earlier you make this investment, the further [...]
English, the language of business
India is home to a wide range of languages. Sanskrit, Tamil, Hindi. Bengali and many others have flourished [...]
Support for legacy hand-coded websites ends 30 September 2015
The world of technology and marketing is constantly changing. We have been migrating our legacy customers to modern [...]
Massive open online courses – MOOCs
MOOCs are Massive Open Online Courses - courses that have massive online audiences, and provide open access via [...]
Scaling up the Annual Science Exhibition
For the last few years, we have been holding a 'Science is Fun' exhibition where school children make [...]
Netravali Village – Dairy Cooperative and Village Stay
Visited the wonderful Netravali Village as a part of the CII Goa Village Development Panel. Dairy Cooperative We [...]
Working with Family members
Family businesses are important for countries around the world. Knowing how to effectively work with family members is [...]
Where are the employable candidates ?
Do we have an unemployment problem, or are most of the candidates who apply simply unemployable ? I [...]
Branding lesson from the Intel Inside story
In the 1980s , Personal Computers had taken the world by storm. The hobbyist machines of the 70s [...]
Prince Rupert Loewenstein
Please allow me to introduce myself I'm a man of wealth and taste If you listen to The [...]
Making a handmade product succeed
I met an interesting entrepreneur today who sells handmade shoes. This creative entrepreneur has got some publicity and [...]
Digital marketing lessons from the top Las Vegas Hotels
This is a quick snapshot of my top few Las Vegas hotels from the perspective of Digital Marketing  strategy. [...]
Selling Clothes ? Grow your own Fashion Brand
I met a young entrepreneur who designs and sells clothes. She hires freelancer tailors - housewives in her [...]
Using customer feedback to improve your business
Many governments do not listen to their citizens. Many people in relationships do not listen to their partners. [...]
Model Village
The Government of Goa announced Netravali Village in Sanguem Taluka, South Goa to be developed as a model [...]
Content Writing for SEO
If there is only one thing that you have to get right, let this be it: Develop your [...]
