Customers want to do business with sustainable organizations that are forward-thinking, are experts in what they do, and can leverage their wide experience to bring value to the customers.
Do us a Flavor – Product Marketing Brilliance
This campaign from Frito-Lay was a stroke of Product Marketing genius. Before we look at how you can [...]
Start-Up India, Stand-Up India
Our CEO Lalit Saraswat moderated the Panel Discussion on Start-Up India, Stand-Up [...]
Real Beauty Sketches
Dove Real Beauty sketches has become an Internet viral campaign sensation. If you haven't seen it, spend the [...]
Google Apps for your Business
I love recommending Google Apps to my clients. It is one of the few services that I [...]
How your Hotel should respond to TripAdvisor reviews
Review websites like TripAdvisor wield disproportionate influence over the purchase decision of travellers. They can be your hotel's [...]
Selling last minute hotel rooms at discounts
Selling last minute hotel rooms at deep discounts looks like a great idea. You have sold the perishable [...]
Photos that help you sell
Photos help make or break sales in the online world. While the best approach is to hire a [...]
Content Commandments
Here are some commandments to help you generate regular content for your website successfully. Keep your eyes [...]
What I learnt while marketing my own Hotel rooms
I market my own bed and breakfast - a small 10 room property a few minutes from the [...]
Using third-party content on your website
Original Content: Ideally, all content (text and photos) on your website should be original, created only for you. [...]
Selecting the best brand name for your startup
The entrepreneurial bug has bitten me again. Just started work on an Education startup that will be working [...]
Access to market for rural SHGs
The Sankhli / Sanquelim village depended on mining for bulk of their livelihood. Mining has stopped. The village [...]
Village dependent on mining
Scheduled to visit a village soon that was largely dependent on mining. In 2011, Goa exported 43 million [...]
Business wardrobe malfunction
Zuckerberg isn't your typical CEO. He started a business, and has grown it to a level that most [...]
Make life easier
It started as a typical invite to an event on a Saturday evening. My smart office assistant entered [...]
Branding with Business Email
Having a custom branded email is critical from your branding perspective. The earlier you make this investment, the further [...]
English, the language of business
India is home to a wide range of languages. Sanskrit, Tamil, Hindi. Bengali and many others have flourished [...]
Support for legacy hand-coded websites ends 30 September 2015
The world of technology and marketing is constantly changing. We have been migrating our legacy customers to modern [...]
Massive open online courses – MOOCs
MOOCs are Massive Open Online Courses - courses that have massive online audiences, and provide open access via [...]
Scaling up the Annual Science Exhibition
For the last few years, we have been holding a 'Science is Fun' exhibition where school children make [...]
Netravali Village – Dairy Cooperative and Village Stay
Visited the wonderful Netravali Village as a part of the CII Goa Village Development Panel. Dairy Cooperative We [...]
Working with Family members
Family businesses are important for countries around the world. Knowing how to effectively work with family members is [...]
Where are the employable candidates ?
Do we have an unemployment problem, or are most of the candidates who apply simply unemployable ? I [...]
Branding lesson from the Intel Inside story
In the 1980s , Personal Computers had taken the world by storm. The hobbyist machines of the 70s [...]
