Customers want to do business with sustainable organizations that are forward-thinking, are experts in what they do, and can leverage their wide experience to bring value to the customers.
Using third-party content on your website
Original Content: Ideally, all content (text and photos) on your website should be original, created only for you. [...]
Selecting the best brand name for your startup
The entrepreneurial bug has bitten me again. Just started work on an Education startup that will be working [...]
Access to market for rural SHGs
The Sankhli / Sanquelim village depended on mining for bulk of their livelihood. Mining has stopped. The village [...]
Village dependent on mining
Scheduled to visit a village soon that was largely dependent on mining. In 2011, Goa exported 43 million [...]
Business wardrobe malfunction
Zuckerberg isn't your typical CEO. He started a business, and has grown it to a level that most [...]
Make life easier
It started as a typical invite to an event on a Saturday evening. My smart office assistant entered [...]
Branding with Business Email
Having a custom branded email is critical from your branding perspective. The earlier you make this investment, the further [...]
English, the language of business
India is home to a wide range of languages. Sanskrit, Tamil, Hindi. Bengali and many others have flourished [...]
Support for legacy hand-coded websites ends 30 September 2015
The world of technology and marketing is constantly changing. We have been migrating our legacy customers to modern [...]
Massive open online courses – MOOCs
MOOCs are Massive Open Online Courses - courses that have massive online audiences, and provide open access via [...]
Scaling up the Annual Science Exhibition
For the last few years, we have been holding a 'Science is Fun' exhibition where school children make [...]
Netravali Village – Dairy Cooperative and Village Stay
Visited the wonderful Netravali Village as a part of the CII Goa Village Development Panel. Dairy Cooperative We [...]
Working with Family members
Family businesses are important for countries around the world. Knowing how to effectively work with family members is [...]
Where are the employable candidates ?
Do we have an unemployment problem, or are most of the candidates who apply simply unemployable ? I [...]
Branding lesson from the Intel Inside story
In the 1980s , Personal Computers had taken the world by storm. The hobbyist machines of the 70s [...]
Prince Rupert Loewenstein
Please allow me to introduce myself I'm a man of wealth and taste If you listen to The [...]
Making a handmade product succeed
I met an interesting entrepreneur today who sells handmade shoes. This creative entrepreneur has got some publicity and [...]
Digital marketing lessons from the top Las Vegas Hotels
This is a quick snapshot of my top few Las Vegas hotels from the perspective of Digital Marketing strategy. [...]
Selling Clothes ? Grow your own Fashion Brand
I met a young entrepreneur who designs and sells clothes. She hires freelancer tailors - housewives in her [...]
Using customer feedback to improve your business
Many governments do not listen to their citizens. Many people in relationships do not listen to their partners. [...]
Model Village
The Government of Goa announced Netravali Village in Sanguem Taluka, South Goa to be developed as a model [...]
Content Writing for SEO
If there is only one thing that you have to get right, let this be it: Develop your [...]
Leveraging Internet for Small and Medium Businesses
Goa State Industries Association had organised a programme on "Leveraging Internet for SMEs" on 24th April 2014, which [...]
Customize your message for each platform
If you broadcast a message across multiple platforms like Facebook, Twitter etc, and usually its an identical message [...]
