Customers want to do business with sustainable organizations that are forward-thinking, are experts in what they do, and can leverage their wide experience to bring value to the customers.
Should I have a multi-lingual website ?
You have to learn to speak the language of your customers. If your buyers speak [...]
India’s Demographic Dividend
More than half of India’s population is younger than 25 years. By 2050, 39% of [...]
The Altair 8800 story, and its strategy lessons
The companies that were at the forefront of the PC revolution in the 70s were [...]
The shift in power from Hotels to Consumers, and its impact for your brand
With the surge in popularity of Social Media like Facebook and Twitter, more and more [...]
CDs from the Azim Premji Foundation
The Azim Premji Foundation has developed a few hundred CD titles for classes 1st-8th in [...]
Strategy lesson from Travelocity’s Top Secret Hotels
Before making a booking, the customer can see limited information about the hotel. Travelocity says [...]
Should I add Video to my marketing plan ?
The demand for video can only increase exponentially, especially as devices converge and connectivity improves [...]
Listing your hotel on Google Maps
Listing your hotel on Google Maps is one of the most critical tasks for a [...]
