Customers want to do business with sustainable organizations that are forward-thinking, are experts in what they do, and can leverage their wide experience to bring value to the customers.
India’s Demographic Dividend
More than half of India’s population is younger than 25 years. By 2050, 39% of [...]
The Altair 8800 story, and its strategy lessons
The companies that were at the forefront of the PC revolution in the 70s were [...]
The shift in power from Hotels to Consumers, and its impact for your brand
With the surge in popularity of Social Media like Facebook and Twitter, more and more [...]
CDs from the Azim Premji Foundation
The Azim Premji Foundation has developed a few hundred CD titles for classes 1st-8th in [...]
Strategy lesson from Travelocity’s Top Secret Hotels
Before making a booking, the customer can see limited information about the hotel. Travelocity says [...]
Should I add Video to my marketing plan ?
The demand for video can only increase exponentially, especially as devices converge and connectivity improves [...]
Listing your hotel on Google Maps
Listing your hotel on Google Maps is one of the most critical tasks for a [...]
