Insights is where we write about the specific problems our clients bring us – UK pharmacy and dental compliance, market share erosion that doesn’t show up on a dashboard, what a Fractional CMO retainer actually includes, and how CEOs build institutional visibility without it reading as self-promotion. It’s also where broader marketing thinking lives – general branding and growth topics, notes from talks at BITS Pilani, GIM, CII and other institutions, and updates from Lalit’s upcoming book. Every piece is written by Lalit Saraswat, drawing on active client engagements and 25 years of practice – not generic marketing commentary.
Browse by topic below, or if something here matches a problem you’re dealing with right now, skip the reading and just get in touch.
The shift in power from Hotels to Consumers, and its impact for your brand
With the surge in popularity of Social Media like Facebook and Twitter, more and more brands are putting [...]
CDs from the Azim Premji Foundation
The Azim Premji Foundation has developed a few hundred CD titles for classes 1st-8th in Kannada, Telugu, Tamil, [...]
Strategy lesson from Travelocity’s Top Secret Hotels
Before making a booking, the customer can see limited information about the hotel. Travelocity says “In order to [...]
Should I add Video to my marketing plan ?
The demand for video can only increase exponentially, especially as devices converge and connectivity improves globally. A growing [...]
Listing your hotel on Google Maps
Listing your hotel on Google Maps is one of the most critical tasks for a hotel Internet marketing [...]
