Insights is where we write about the specific problems our clients bring us – UK pharmacy and dental compliance, market share erosion that doesn’t show up on a dashboard, what a Fractional CMO retainer actually includes, and how CEOs build institutional visibility without it reading as self-promotion. It’s also where broader marketing thinking lives – general branding and growth topics, notes from talks at BITS Pilani, GIM, CII and other institutions, and updates from Lalit’s upcoming book. Every piece is written by Lalit Saraswat, drawing on active client engagements and 25 years of practice – not generic marketing commentary.
Browse by topic below, or if something here matches a problem you’re dealing with right now, skip the reading and just get in touch.
Toys from Trash
Many years ago, I stumbled upon an article in the Economic Times about Dr Arvind Gupta (We make [...]
Toys from Trash – Science Exhibition
Its fun to learn Science by breaking and making toys. Not only do you learn the underlying science [...]
SEO tips for Bed and Breakfast
By nature of our page code and design, our websites perform better on Search Engines. This means you [...]
Use a CMS to power your website
In today's world of real time News, Twitter and Facebook updates, you cannot attract customers with dated content. [...]
Running a Bed and Breakfast is a 48-hour a day job
Most small business owners can relate to this. I started my business because it was my hobby meeting [...]
Evolution in In-Room entertainment in Hotels
Armed with iPads and Notebooks, hotel guests are hooked on to their own devices more than those provided [...]
Free Wi-Fi most important to Travelers
Cable TV, air conditioning and swimming pools were once among the most sought after hotel offerings, but [...]
Customer Reviews
Its rare to find a customer who has not researched about the destination or hotel without leaving his [...]
Should I have a multi-lingual website ?
You have to learn to speak the language of your customers. If your buyers speak Japanese, your website [...]
India’s Demographic Dividend
More than half of India’s population is younger than 25 years. By 2050, 39% of the U.S. population [...]
The Altair 8800 story, and its strategy lessons
The companies that were at the forefront of the PC revolution in the 70s were SMEs. As the [...]
