Insights is where we write about the specific problems our clients bring us – UK pharmacy and dental compliance, market share erosion that doesn’t show up on a dashboard, what a Fractional CMO retainer actually includes, and how CEOs build institutional visibility without it reading as self-promotion. It’s also where broader marketing thinking lives – general branding and growth topics, notes from talks at BITS Pilani, GIM, CII and other institutions, and updates from Lalit’s upcoming book. Every piece is written by Lalit Saraswat, drawing on active client engagements and 25 years of practice – not generic marketing commentary.
Browse by topic below, or if something here matches a problem you’re dealing with right now, skip the reading and just get in touch.
Raise the service bar
Retaining a customer is cheaper than trying to acquire newer customers. If you can retain every one of [...]
Is your website design Mobile Friendly ?
I first wrote this article in 2009. At that time, it was a simple post: "A significant percentage [...]
Get more reviews on TripAdvisor
TripAdvisor is important for your business. Hotels and Inns that rank high for their location say that they get a disproportionately [...]
Word of Mouth marketing
Marketing experts will tell you that Word of Mouth is the best publicity. If your product and service [...]
Using Online Surveys
Using customer feedback to improve your business is a great way to grow. Using online surveys is a [...]
Can YOU find the missing Malaysian Airlines aircraft?
The mystery is deepening. What seemed to be a routine flight MH370 led to a crash. What seemed [...]
Panaji First donates books on Popular Science to Central Library
Mr. Vijay Hede, MD Pyramid Finance Ltd., past Chairman CII Goa, and founding Trustee of Panjim First handpicked [...]
Partner with Schools
In a country such as India, we believe that the effort has to be on three fronts: Infrastructure, [...]
Keyword Research for SEO
Keywords are the words a potential customer types in the search box while searching for your product or [...]
10 reasons to use WordPress for your Small Business website
I believe that WordPress is the best platform to use to power your business website. These are some [...]
Leverage the Internet for your business
Once upon a time, two armies faced off in the mountains, ready for battle. Goliath, a massive giant [...]
